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We have had several queries about the sudden disappearance from supermarket shelves of an extremely popular brand of cosmetic toothpaste. It contained a red coloring agent that enhanced gum and tooth contrast. It did not confer Dracula-like qualities. There is a French Product that does exactly the same job - It is called 'Email Diamant' - Strange name, I know but it does the trick - for suppliers just google it and you will find local sources.

One of our readers sent in this useful Reply :-

Answer#1: Red Toothpaste. Hi susan if you mix a small amount of any ordinary toothpaste in a small dish and mix in a few drops of red cake colouring hey presto, regards -- j royle 27/11/09

Answer#2: GORDON MOORES TOOTHPASTE. Hello, in response to your query regarding where to buy Gordon Moore's toothpaste, a similar product can be found on ebay but check out the different prices, its called EMAIL DIAMANT red formula. I hope I've been of some help. thanks. -- 28/05/09

Answer#3: Gordon Moor's cosmetic toothpaste HELLO, I was also searching for this product. It was made by Sara Lee  225 Bath Road Slough SL1 4AU tel. 01753 523971 -- Maybe if more than one of us contact them, they may think of bringing it back. There is another product called  Diamente, made in France, available at Harrods. Not as good as GM's --  Regards  Maggie 12/12/2004 

Unanswered Questions

Q: Gordon Moore's cosmetic toothpaste? where can I obtain Gordon Moore's cosmetic toothpaste? Reply  (Ref:0484)

Q: Cosmetic toothpaste I would like to know if anybody could tell me where I can purchase Gordon Moore’s cosmetic tooth paste. I noticed that somebody has also asked this question. Thanks Susan Hegedus -- Reply 6 Jun 2002  (Ref:0242)

Q: Gordon Moore's cosmetic toothpaste Where can I obtain Gordon Moore's cosmetic toothpaste? -- Reply  19 Sep 2002

Q: Gordon Moore's cosmetic toothpaste Haven't seen this product for a number of years. Is it still on the Market in the UK? -- Reply   31 Dec 2003

Q: Toothpaste could you please tell me where i can purchase GORDON MOORES COSMETIC TOOTHPASTE ? WONDERFUL PRODUCT . HAVE LOOKED FOR YEARS TO FIND IT -- Shirley Reynolds Reply   28 Jan 2004

Q: "  ? Can you tell me where can I buy Gordon Moore's cosmetic toothpaste. Thank you hi ,i'm looking for Gordon Moore's toothpaste as well. have you found out where this can be obtained? i'd be grateful if you could let me know -- mairtin Reply  21 Feb 2004

Q: Gordon Moore's Toothpaste I have always used this toothpaste but have been unable to buy it can you help-- Reply  24 Feb 2004

Q: Did you get an answer? Susan - The same thing happened to me and as I was searching for an answer I found your inquiry. Did anyone ever answer your question? What did you end up doing? My  email address is actually Reply  - not the email as above. I would appreciate any advice you can give!! Thanks! -- Angela Gardner Reply  5 Mar 2004 

Q: "Re; Gordon Moores Toothpaste.  Just a brief enquiry Did you ever track down this toothpaste, ? I would appreciate any help thanks -- June on Reply 8 Mar 2004

Q: Gordon Moore's toothpaste Can you tell me where can I buy Gordon Moores cosmetic toothpaste. Thankyou Reply  8 Mar 2004   

Q: Gordon Moores Toothpaste Dear Shirley, Did you ever find out where to purchase the Gordon Moores Toothpaste? If so, would you be kind enough to pass on the information. Thanks and regards, -- Tony Ridyard (Argyll, Scotland) Reply   17 Mar 2004

Q: Gordon Moores Cosmetic Toothpaste  I'd like to know where to find Gordon Moores toothpaste. I used it regurlarly in the 60's/70's. I'd be pleased to know if you were successful in finding it. -- O Beatty (Mrs)  Reply 18 Mar 2004

Response: Gordon Moores toothpaste 
hi,, I noticed you on TheTipsBank whilst looking foe Gordon Moores toothpaste My friend is looking for the same thing! wondered id you had had any success. We are based in UK.Yours Hopefully Dawn  Dawn Selwood Reply  -- 24 Mar 2004 (Ref:1046)


Q: Gordon Moores toothpaste  Where can I obtain Gordon Moores Toothpaste "Maria Lusardi" Reply 24 Mar 2004

Q: Gordon Moores cosmetic toothpaste: where can I buy Gordon Moores cosmetic toothpaste? I used to use it years ago then they told me it had stopped being made, it is excellent for removing stains from your teeth I would love to buy some again! -- Reply 25 Mar 2004

Q: Gordon Moores toothpaste Please can anyone tell me where to get it? -- Darren Wilson Reply 27 April 2004

Q: Gordon Moores if you find out where to get some would you let me know? I haven't seen it for years. Thanks -- Gina Carre "harry carre" Reply   16 May 2004

Q: Gordon Moore's toothpaste I turned to the internet to search for Gordon Moore's toothpaste, no answer but discovered lots of other people asking the same question?  If anyone has found out yet I’d love to know. -- Maria Hannah -- Reply August 19, 2004

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